More Less is More

My video of Dieter Rams at the Design Museum
My video of Dieter Rams at the Design Museum

Recently I visited the Dieter Rams exhibition at the Design Museum in London, and was delighted to find it included a film I made of Dieter in conversation with the Deyan Sudjic head of the Design Museum as one of the exhibits. And for those of you who cant get down there, here’s that film clip:

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.

And I was delighted by the exhibition too! Dieter was head designer at Braun for 30 years and oversaw many innovations, so many forward thinking designs, from electric shavers to radios to furniture. Most importantly to me, he oversaw the design of the Nizo Super 8 camera, an object very close to my heart as it is the camera i shoot with to this day, including much of the last years Sigur Ros film ‘Vid Spilum Endalaust’. Here is a wooden prototype of the Nizo, which is on show in the exhibition:


As you can imagine i was thrilled and had to be held back from trying to steal it! Here’s a clip from ‘Vid Spilum Endalaust’, which was filmed mainly on a Nizo (and also on a Canon, I like my Super 8 cameras!)

I recommend getting yourself down to the Design Museum, some of the objects there will blow you away. RIght at the end of the show are some great pieces by artist Richard Hamilton which were based on some of Dieter’s seminal designs. Here’s one Hamilton image just to whet your appetite: